Google Ads comes first in mind when a business owner thinks about advertising their services or products in online. Google promises that Google Ads will help you get 100% relevant traffic that you need to beat the competitors. But it’s not happened in practically, you don’t always get what Google promises. During the set up the Google Ads campaign a business owner follows some certain Ads setting as a result your campaigns spends more money and give less results. It happens because of the lack of knowledge in the AdWords. In this post I’ve discussed some Google Ads defaults setting.
Search Network with Display Select
Newcomers or business owners who are the first time build in Google Ads get SNDS (Search Network with Display) option as default campaign. This type of campaign allows you to have your ads displays on Google Search and the display network simultaneously, without having to any option for choosing a separate campaign. Google gives you very few options to control your campaign as result you spend more money. If we are talking about the targeting capability then you can limited opt, and your budget spend quickly.
In one word, I can say that going on the SNDS campaign, you’re handover your power to Google hands and Google will control your campaign according to them. It forces to advertisers to spend more money on a lesser return.
Broad Match Keywords
Well trained PPC managers or PPC experts knows very well keyword match types functions and how to use, but those who are new in the Google AdWords campaign they are unaware about the match types and they adopt default Google Ads keyword match type “Broad Match” during the developing keyword lists for the campaign. This keyword category gives less fruit even though Google promises you that your ads will be triggered more and more people & get more clicks. It’s 100% true that your campaign gets more clicks but not will not get more valuable clicks. Just thinks what is the benefit of getting such type of clicks which unable to convert click to conversion.
Having Broad match keywords mean your campaign will receive wrong clicks, irrelevant visitors and spend more budgets.
Search Partners Default
Default search partners setting option comes when set up Google Ads campaign and most of the advertisers never knows how to ignore this default settings. When you build the campaign, your ads displayed on all of Google’s search partners defaults and you’ve no option to stop showing your ads on search partners. Thousands of search partners tie of with the Google Ads.
As per as the Google statement, this feature helps you expand your reach, somehow it trues. Ads showing on thousand partner websites means that you will not get your targeted customers. We are in Google AdWords last five years and already handled more than 500 accounts and optimized above 50000 campaigns, from our experience we come to know that the Google search partners drive less conversion. If your goal is only drive traffics than this option is good for you. To improve your campaign’s click-through rate, quality score, conversions and optimize score you most have to optimize the search partners performance. Bing a first-time on Google Ads it’s not possible, a well experienced PPC management company can only optimize deeply the search partners performance and give fruitful results.
Auto Mobile Opt-In
A new feature, “Mobile Opt-in” available in Google Ads, this feature come defaults when setting up the campaign, this allows your Ads to show in mobile and apps as results you will get low ROI. This option is the best option but for that your website must be a mobile friendly, if you think your website is not mobile friendly then ignore the default, “Mobile Opt-In” option during campaign setting.
Conclusion
Google offers manual and smart techniques to boost the campaign but there are certain features need to think while set up the campaigns. The above discussed points allow you to spend more budget and give lower ROI.