Is Pay Per Click (PPC) right for my business?
This depends on your individual business circumstances of course, however, Pay Per Click (PPC) advertising should work for almost every industry or business sector. If you offer products or services that people are likely to search for, then PPC will be right for your business in some shape or form.
Why would I pay for a search engine advert?
PPC advertising is an effective way of driving traffic to your website instantly. Organic search can take some time and is a longer-term search strategy, so if you want to start generating more website traffic and leads quickly, then paying for a search engine advert through PPC is the best way to achieve this.
How long does it take to see results?
Once the campaign is setup and ready to go, it will need to go through a review process which shouldn’t take more than an hour. Once it has passed the review process, the campaign will be live and you will start driving traffic to your website. We will be able to tell within the first week whether or not the campaign is working for you.
I've tried PPC before and it didn't work, should I try again?
This is a question we have heard many times before. If you have tried PPC before and it didn’t work then it is most likely that there was a problem with the way the campaign was set up; either the keywords you were targeting weren’t quite right or your campaign didn’t have the correct structure. We can analyse the data from your previous campaign and highlight why your old campaign didn’t work, as well as making suggestions on how we would set up your new campaign, should you want to try it again.