According to the PPC Protect 2020 report, 74% of brands depend on the PPC platform to drive their business and 79% of marketers build paid marketing strategy for their clients.
These data clearly indicated PPC marketing growing constantly and giving good fruits to the small, medium and large businesses. As we know very well the market is very competitive and every single brand wants to create a unique image and drive potential customers but it’s not an easy task because each single time customers going down, in order to stand in that market and grow their business it has become necessary to invest budget in PPC marketing. However, choosing the right PPC Agency can be a hard-hitting process. Here, we have discussed some important factors that will help to choose a better PPC management company for your business, so read carefully and ask question to the PPC company before agreement.
Goal: Why you want to invest in the paid platform & what’s your goal
We suggest doing some manual work on purpose of investing & note down your goal before you go for looking for the PPC Agency, don’t neglect it’s very important for you as a business owner to understand what you want to achieve from your investment because you not only investing money but also investing your valuable time. Let’s see your primary objective:
- Want to lunch a new product!
- Want to improve your brand image!
- Want to drive sale!
- Platform (Your customer reaching source)
Your targeted annual revenue relies on how much percentage of that you expect to come from paid promotion and how much going to investment. Your budget spend will decide your annual revenue.
So, don’t be in a hurry, take time to create your goal because a well-defined goal can assets to choose the company that can offer a specific solution to achieve your goal.
So, you know your goal and budget, now you may raise a question on how to choose the right PPC management company that will be suitable for your business! Here are some points you can note down.
- How long are they in the PPC industry? Consider the company who has at least 5 years in the industry.
- Are they working in your industry? Ask their case studies.
- Are they able to do 10x Your Business with PPC?
- Are they a Bing & Good certified partner?
- Their PPC experts are certified or not.
- Are they investing time and money on their employees?
- Are they applying Artificial Intelligence Based Optimization?
- Choose a PPC Agency whose PPC team can directly communicate with you and understand your requirements.
- What is the PPC pricing model?
Do R&D on their previous clients and account structures but make sure these PPC campaign structure are specially for your industry relevant.
Don’t be hurry to take a decision, spend time on the internet to find the best PPC agency. There are many ways to search on the Google, Bing or Yahoo search engine, but keep in mind one things that instead of searching for “PPC Company in Bangalore” or “PPC Agency Ahmedabad”, try to search “result oriented best PPC company” you will find the “N” number company companies and go details at least 20 companies, their service and case studies, you will get clearcut ideas.
Some other factors you can consider;
- Bidding Strategies
Every paid marking platform like Bing and Google offers different bidding strategies. Ask them whether or not they are adopting smart bidding strategy if they then when because most of the PPC Agencies apply the smart bidding strategy at the initial point which is not helpful for your business and will be waste of money. One thing you know about the smarting bidding process, this bidding process requires a certain period of history and conversion and if your account does not have history, then it’s waste of money. Ignore such type of paid marketing companies even if they offer affordable PPC package.
- Pick the Right Keywords
Keywords play important role to make success a PPC campaign. Ask them if they are using any tools or doing manually, ask them which tools are using. In today marketing many tools are available in free and monthly paid basis. Choose a company who always use advance PPC tool as well as doing manual research to pick the keyword because the relevant keywords will help boost the PPC campaigns and spend less budget and give more revenue. Ask them if they are involving you or taking your suggestion while finalizing the keywords, campaigns or not? Very companies are taking permission from clients before taking any steps. By knowing these steps, you can easily know what’s going on.
- Data Analysis
Data analysis is another major factor to success in digital word. A better analyze data will grow your sales. Does your PPC company use artificial intelligent based technology to analyses the data?
- Working Style
Every company has different working culture and client interaction facilities. Before going to signup the company ask them, are they allocate individual PPC managers to interact with you, if they taking any charge, are they able to pickup call or doing video conference with you anytime? Because we have seen most companies are not offering such type of facilities, initially they are offering it and later they will charge. Ignore such a type of PPC company.
PPC Pricing Plans:
Finally, we come to the PPC package, everything you know about that company and you are going to pick that company, but have you asked their pricing structure, it’s a very important factor. Analyse carefully which plan will be suitable for your business to achieve the goal. Ensure that your PPC company is generating bulk leads or onetime customers to earn their share. Make sure these customers are long-time customers or leads are highly targeted and relevant.
In conclusion, it’s very important to understand the importance of investing time and money in a PPC management company. For a start-up business owner, should invest smartly and have a large brand, make sure you pay attention to how your PPC account is performing.