Marketing sales funnel is the best weapon for a company to understand the process of turning leads into customers. Every company’s marketing funnel includes awareness, consideration, conversion, loyalty, and advocacy. And rightly so.
Most of the companies think that long-term relationship is a better tool to increase their business and also they have thought that profits can not overlook the post purchase stages of retention and advocacy. In this post, we’ll discuss some areas to focus on during these steps to increase your customers and sales volume.
Build Effective Relationship with Emails
Since five years we are in the digital industry and knows very well of the companies activities, most of the companies hesitate to apply the upselling technique to their existing client once they get a response from the new lead generation even they know that clients has very less percentage to do business because they haven’t done business with you for a while. Yes, they are both very important aspects of your sales process, but remember, here we are only discussing the post-purchase marketing funnel ( talking about your existing client). Business only grows from the long-term customer because when we are going to build a long-term relationship with the existing clients, we spend less time and low budget compare to the new customer.
We all know it’s cheaper and easier to sell to an existing client than to attain a new one. Email communication is one of the best, profitable ways to stay in close contact with your clients. We can try on other digital and social communication formats to connect with your top client but you can see the only Email platform is useful to drive repeat business. According to the McKinsey study email drive purchase at a rate three times greater than social media.
I will suggest you don’t go for mass mailing, create a unique strategy and offers based on the customer types to access your information and resource. Keep remembering the information you are going to provide that should be valuable to your customer and can able to solve your customer problem.
Offer Outstanding Support and Service
Whether you are doing B2B or B2C business don’t hesitate to provide a quality solution even a customer converts into sales. Customer satisfaction and retention only occur if a client gets better support during the implementation stages. A huge difference exists between the quality of service companies think they offer and what clients experience.
As per as Hoover report, 80 percent of providers believed they give outstanding service, but only 8 percent of customers agreed. If you will take care of your client, and they will take care of you.
The Highest Marketing ROI Comes from Brand Advocates
From research and analysis, we found to know that customers easily converted into a buyer of the company whose has good brand value, so build up strong brand value to increase your business. Companies that are strong in the online and social platform able to drive 20 to 40 percent of customers their online engagement.
Solving customer problems instant that exceeds expectations and leave a customer feeling satisfied is the key to loyalty. If you will selling products or services to your existing customers, these clients telling others about your brand. Once you earn trust, loyalty, and respect from your customers tell them for referrals. Referral technique is another powerful tool to convert new clients to the buyer and this method no need to spend extra budget and time.
Testimonials are another marketing method, create and present testimonials in the proper way through social media and other marketing materials. A customer never becomes your client, at first sight, they judge from several angles and review is another option. Update your reviews on various reviews platform to gain trust from your customers.
Conclusion
Always give the same emphasis to both one-time and repeated buyers, always create an effective strategy to engage your existing customer for a long time. Apply today these tricks to increase post-purchase stages of the marketing funnel. Talk to us today and we can assist you to find generic leads that want to buy what you have to offer.
Source: internalresults.com